(PPC) Management & Marketing
Google AdWords is the pay-per-click (PPC) advertising you see appear in the form of sponsored links down the right-hand column and sometimes at the top of Google search pages. Advertisers bid on certain keywords or keyphrases for their two-line Google AdWords advertisement and each click-through to the advertiser's website results in a variable fee, depending on the cost (per click) of the keyword, click-through ratio and other parameters.
When it comes to creating high performance paid search campaigns, it’s more than a numbers game. It’s about getting to know your business, your customers, your competitors and the triggers than turn prospects into conversions. At Greenlizzard Studios, We spend time analysing the length of each website visit and the journey each visitor takes. We’ll look for powerful terms that drive actions rather than easy-wins that drive traffic. We can help you to set up, run and administer a Google adwords campaign, allowing you to target audiences for your products or services.
We’ll help you understand the stats behind this to help make your campaign as efficient as it can be and teach you how to run this yourself if required. If you don’t have the time we can break down the statistics for you and give you a brief overview on how your campaign is performing.
SEARCH ENGINE MARKETING
Our comprehensive SEM services are tailor made for each project. We’ll analyse your website and identify key areas of improvement before getting started. SEO is a strategy, not a solution and requires time and patience before results are seen. Experience has taught us that planning is the key to success.